After Five Marketing

Internal Communications

When asked what the difference is between internal communications and external communications, an acquaintance postulated that only one is important enough to be budgeted—external. Moreover, the implication was that corporations do not care about internal communications or practice it informally…and with little structure at best. We disagree with this assessment of its potential and importance.

When it comes to facilitating change, internal communications can be extremely important as in the case of specific initiatives like mergers and acquisitions, enterprise-wide software (Oracle® and SAP®) deployments and operational changes that affect customers. Further, it is a critical element of internal marketing which, in turn, is a foundational strategy in building a performance culture.

At After Five Marketing, we believe that having a formal internal communications structure and plan in place is important, especially when large changes occur because much of the groundwork is already laid. Moreover, when employees understand an organization’s visions, goals and values (Mission, Vision, Values) they can be more effective in contributing to its success.

Whether you need help formulating internal communications plans and structures or simply need tactical assistance, After Five Marketing can help.

By definition, internal communications are just thatinternal. As such, they often cover confidential matters including personnel changes, consolidations, organizational changes, product issues, etc. Thus, we will show only a few examples (one page only) and all are altered to protect confidentiality.

Oracle and Java are registered trademarks of Oracle and/or its affiliates. Copyright© 1995, 2010, Oracle and/or its affiliates. All rights reserved.
SAP is a registered trademark of SAP AG in Germany and several other countries. © 2012 SAP AG. All rights reserved.

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